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The web site cycleoverride.org has the following in the web site, "Updated on September 8, 2017." I saw that the webpage also stated " Hack the Hat V7 Going for a ride at DerbyCon." They also said " Most of you know that the first year we did this we actually started in Ohio and cycled our way down to Louisville in the days prior to the con. Thats a bit hard to manage on an annual basis so we settle for doing an early morning ride at the con instead. Wed love for you to join us. So thats an option as well especially since there are pick up stations near the con venue. If you want to join us please sign up here." The meta header had cycle override as the first optimized keyword. This keyword is followed by hacking and cycling, biking for charities, and hacking for charity which isn't as urgent as cycle override. The other words cycleoverride.org used was riding for charity. helping charities is included but might not be understood by search crawlers.